Social Media Marketing on Facebook? Really? Does this mean that you can do marketing on the Facebook platform? Well, this may be quite confusing to some users on the platform. Facebook as a platform can be used for many things. All the things that can be done on the Facebook platform can be categorized under two uses and they are for leisure or for business. On the Facebook platform, there is something for everyone. Whatever it is you are looking for, you will find on this platform. This is one of the beauties of the platform.
Related: Online Marketing on Facebook – Marketing Facebook Strategy
Social Media Marketing On Facebook
Normally Facebook is a platform that one can never associate with marketing. But do you know that this is one of the best if not the best social media platforms for marketing in the world right now? Yes, this is true. Even as effective as other social media platforms such as Instagram and Twitter are, the Facebook social media platform still takes the cut.
Facebook For Business
Facebook as a social media platform can also be used for business. If you are following me on this article, you will find out that I have established this fact already. In the Facebook platform, there are various tools that can help you take your business to the next level. On the Facebook platform e have tools such as the Facebook business page, Facebook groups, Facebook business manager, and the Facebook advertising platform. Facebook is not only meant for socializing. It is also meant for business. And if you know how to go about it, you will get the desired results on the platform.
Truth be told, anywhere on the Facebook platform can be used for marketing. Like you can set up a page for your business on Facebook and also create a group for it. Or you can run ads for your business on Facebook. Do you know that you can also market your business to your friends and family members via your timeline on Facebook? Even when you are playing games with other users all over the world, you can market your business to them.
Facebook Business Manager Account
The Facebook business manager account is a place on Facebook where you get to manage and organize all your businesses on the platform. With a business manager account, you can easily have access to your business pages, ad accounts and other business accounts you have on the platform. If you have a Facebook business page or you are running an ad on the Facebook platform, it is very important that you set up your own Facebook business manager account. To create a Facebook business manager account, follow the steps below;
- Go to Facebook Business Account on your device.
- Click on the create account tab.
- You will have to enter a name for your business, your personal name, work email address and click on next.
- Enter your business details and click on submit.
That’s it! Your business manager account on Facebook has just be created successfully. You will need a personal profile or a Facebook account in order to create a business manager account on Facebook. This is done in a bid to identify your identity. you can also create up to two business manager accounts on Facebook. If you need more accounts, you can work with someone else in your organization to create more accounts.
Facebook Business Page
A Facebook business page is another business and marketing tool on the Facebook platform. With a Facebook page, you get to create a social media base around your business on the Facebook platform. Most prolific businesses you know about all have pages on the Facebook platform. And if you don’t have a Facebook account you need to create one now. To create a Facebook business page is easy and free. If you don’t know how to create a Facebook business page, you have nothing to worry about. To create a business page on Facebook successfully, follow the steps below;
- Go to Facebook Page Create on your device.
- On the Facebook page web page, click or choose the type of page you want to create.
- Enter your information in the registration form and click on continue.
- Follow the on-screen instructions from the next page to complete the page creation process.
You will need to have a Facebook personal profile to create a business page. If you don’t have one you cannot create a business page. Continue reading to know how to create a Facebook account.
Facebook advertising is the most effective way to market your product on the platform. Unlike other marketing tools on the Facebook platform, this type of marketing is a paid means. You have to pay in order to run ads on the Facebook platform. You should know this by now. As an advertiser on the platform, you create campaigns and then create ads within the campaigns which will in-turn help them reach their objective on the platform. The cost of Facebook ads vary. You will have to set a budget for each campaign you create. To create ads on Facebook, go to Facebook Advertising.
Facebook Account Create
Making use of any of the Facebook marketing tools mentioned in this article, you will need to have a Facebook account. Creating a Facebook account is free and easy. To create a Facebook account, follow the steps below;
- Go to Facebook.
- Click on the ‘create an account’ tab below the login field.
- Enter your personal information in the registration form and click on ‘create account’.
That’s it! Your Facebook account has just been created successfully.