Instagram Videos have taken a large part of social media trends just in case you haven’t found out yet. This social platform has been able to attract about 1 billion users. What does this tell you? This could just be the right medium through which you get to market yourself, your brand, and its services. Creating and posting captivating videos on this social platform is just one of the best marketing strategies ever. These videos can be anywhere within the duration of 3 to 60 seconds long and can be uploaded right from your smartphone.
Currently, video marketing is not just for big brands with big budgets. There is so much flexibility in terms of how you get to use these videos to enhance your strategy within the social platform. Let’s dive in, as you get to find out what Instagram has got for you in 2020.
Videos are becoming the type of content shared on this social platform; why? They provide brands with an appealing way to showcase, market, and promote your products. These Instagram Videos are gaining real-time attraction, as the platform is a visual-based platform. In this guide, you will find a tutorial on how you can get a real-time engagement. So, we will walk you through the different tips to market your brands through videos on this social platform.
Why You Should Create Instagram Videos
There is no doubt that photos are a common style on Instagram. But the videos are also gaining attraction. And this doesn’t just apply to the popularity. According to eMarketer, while photos perform better than videos in engagement, the numbers of engagement from videos are growing faster than photos.
The number of engagements for Instagram Videos increased by 53% year after year. However, the growth rate of photos increased by 46%, the report also stated.
Beyond just the engagement numbers, there are just so many reasons to invest in these Instagram Videos. One other amazing fact is that you get to share more stories that cannot be conveyed with just a single photo. So, if you are just set to build a real-time awareness, promote your services, and engage your audience, these videos will convey more stories than a photo would.
How to Make Instagram Videos
If you are just set to create videos that would attract a potential audience to your services, there are tips you need to take note of. Using these videos, all your marketing campaigns are sure to give the results you need. However, you need to begin by knowing the clear goal behind making the video.
So, if you want to create Instagram Videos for your business, products, or services, here are the tips you need to keep in mind.
Create Captivating Instagram Videos
Let’s begin with the tips on how to reach your audience with nice videos. If your customers actually hang out on Instagram, these tips can help you catch their attention.
Set Clear Business Goals and Objectives
You have to tell a compelling story in 1 minute! It could be hard, but that’s all the time you’ve got – you should get hold of it. Take your time to plan the message to convey and take care of your stage background. Before starting, make sure your Instagram Videos contain the objectives you need for your business. Do you need sales? Will the video convince the audience to purchase your products? Do you need the traffic to your website, engagements, or what? Ask yourself that!
Tell Your Story
If you need attraction using this video, make a video that tells a story. It doesn’t have to be a storyboard but plan to make sure you use every second effectively. Start your video with an eye-catching scene, in order to attract them to your story.
Lighting Your Video
It really does not require an all professional lighting kit to make things look fantastic on the screen. You just need some helpful practices to help video quality. These include; shooting in natural light and being creative.
Shooting Your Video
The very first step to shooting and making your video is knowing the right camera to shoot with. If you’re using a smartphone, make sure to use a clear camera. You could even use a real-time camera if you’ve got one. And if you have gotten any of these, it’s time to shoot! Here are some helpful shooting tips.
- Make sure to shoot your video in a landscape or portrait mode
- Keep the camera focused on the subject
- Keep your shot ready
- Select the best shot
That’s how it works. Following each of the tips above will help you come out with the right video to help promote your brand and even yourself.
Instagram Videos Examples
The best way to find out the type of video to create is considering your brand image, products, and the story you want to convey in the video. Below are the best examples of video content to post on Instagram.
- Product features
- Your product-in-action
- Product preview
- Time-lapse videos
- Hyper lapse videos
- Stop motion videos
- Videos on loop
As you can see, there are several different types of video content you can use on this social platform. Get the right video to enhance your page and create a winning marketing strategy.
Instagram Videos Length
The videos in a regular post are 60 seconds long, however, you are able to upload and trim these videos to be longer than that. For the stories, they can be 15 seconds long. There is also an Instagram Live feature, which is able to last for 60 minutes! Going Live on Instagram is also an effective measure. How about your IGTV? It has to be between 15 seconds and 10 minutes long. However, the cases of verified users are different. These users can post up to 60 minutes of video on their IGTV.